Appliance Repair Services: Phoenix Marketing International's New Research Finds Many Financial Advisors Utilizing Social Networking For Business ...

Tuesday, December 18, 2012

Phoenix Marketing International's New Research Finds Many Financial Advisors Utilizing Social Networking For Business ...

A new research program offered by Phoenix Marketing International queries the impact social networking has made on how financial advisors enhance existing client relationships, acquire new clients, collaborate with other financial advisors, and work with asset management firms .

Rhinebeck, NY (PRWEB) December 18, 2012

Conducted among financial advisors in the US this month, the new Phoenix social media module answers:

To what extent have financial advisors (FAs) adopted social networking for their advisory

business and does adoption vary by FAs' role, $AUM, annual production, tenure, age, or

gender?

Which devices and social networking platforms are used by FAs in their advisory business?

What are the obstacles and concerns for integrating social networking as a business practice

and to what extent are FAs governed by a social networking policy or guidelines?

What are the most important purposes for which FAs use social networking?

Are there unmet business needs for which FAs look to social networking and which social

networking platforms are most likely to have increased usage in the near term?

What are the most important business goals FAs anticipate for social networking and what is

the value (ROI) they have realized from social networking for achieving each goal? Plus, reasons

why social networking did (did not) contribute to achieving each goal?

Perceived success specific asset management firms have with utilizing social networking for the

benefit of their relationship with FAs and the purposes for which social networking would

enhance interaction with leading asset managers?

Content FAs would like to receive from asset managers via social networking?

Since 2005, Phoenix has provided its clients with competitive insights on the attitudes and behaviors of affluent individual investors and financial advisors, plus summary performance metrics on how these key players in the financial services industry assess specific brokerage firms and their ROI from multi-media brand advertising. A summary report on how 200 FAs utilize social networking is available for purchase. This same report is included free of charge to subscribers of the semi-annual FA study.

John Duggan
Phoenix Marketing International
508-315-6184
Email Information

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