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Monday, December 17, 2012

Ad Serving: The Most Effective Form Of Online Advertising

Ad serving is basically employing a company to display your advertisements all over the World Wide Web. For example, let's say you run an online business or store and you have made a bunch of banner ads to advertise your products. Instead of paying individual websites for their ad space and having to spend hours per day to find the best websites to use, ad servers can do the work for you. They will place your ads on websites that attract individuals in your target market and they will record all data and statistics that can be associated with your ads. This lets you analyze the data to make the best choices for your advertising campaign.

Advertising used to be much simpler. All it involved was the creation of a rather generic advertisement like a banner and it would be placed on websites. This way was thought of as effective because it worked and people did not know any better. With today's technology, the old simple ways of advertising are long behind us and will never return.

Advertising without the use of ad servers will not only cost you more money but it will also be less effective. You may think that you can pick better websites than an ad server will generate for you ads but that is often not the case. Ad servers have the advantage of using computers and their technology to find the right websites and while you also have computers and their technology, you cannot do the same things that ad servers can. Ad servers can use cookies to track what websites users have been on and what ads they have clicked on while surfing the internet. This allows them to pick the best placement for your ads based on the data that their computers are collecting every single hour of every single day.

The ability that ad servers have to track and record data is in my opinion what makes them the most useful advertising tool on the planet. There is no other tool that can tell you how many times a specific ad has been clicked on and how many purchases have been made from following that ad and even what websites the users who clicked on your ad often frequent. Ad servers not only help you advertise at the moment but they also prepare you for the future and help you understand everything that you need to do to run a very successful advertising campaign and how exactly you can do it.
Ad Serving Problems and Solutions

Ad serving may seem like a perfect way to advertise without any setbacks but there have been some issues with it in the past. Ad serving has had to overcome many obstacles in the past to get to the level which it is at today.

The first and maybe the biggest issue that arose with the use of ad servers was about the statistics and numbers that the ad servers were giving to advertisers and publishers. People had no way to verify that these statistics were accurate. These companies could tell their customers whatever they wanted to hear to make them happy and keep them satisfied so they would continue to use their services. To fix this issue, ad servers now offer live, up to date data and statistics to make sure that they are not giving you any bogus numbers. They let the entire process be done electronically to avoid an easy way for people to change the numbers that are being reported. The top companies even will pay other companies to check and verify that they are reporting correct numbers and they have their software and programs examined to make sure that the computers are functioning properly and reporting accurate numbers.

Another problem with ad serving came as soon as advertisers or publishers would turn over ads to ad servers in order to have them advertised and promoted. The issue over who owned the ads and who could choose what to do with them once an ad server has been paid came into question. Ad servers used to be able to control an ad's rotation, cycle and the amount of time that it would spend on certain websites before being switched to others. Often ad servers would not do their best work in controlling these ads which infuriated both the publishers and advertisers who were paying them. A lot has changed since the days where this was going on. Ad servers still have the ability to control everything with the ads they have but they also give the users full control as well. People can log into their account with their ad servers and there are settings that they can choose from to fully customize how their ads are going to be used and displayed.

Ad serving has come a long way over the last few years and will continue to progress as a dependent factor of technology. They are the most efficient way to advertise online and any advertiser using any other form of advertising should at the very least experiment with ad servers and see what they can do for you.

Otlix has been dedicated to optimizing the use of media since 2006. They provide media solutions as Ad Serving, Ad Delivery, Ads Rotation, Video Advertising and Ad Management tools. These tools can be used to simplify and better ad Campaigns, and they give you a comprehensive overview of all of your campaigns with their smart Analytics and Statistics system.

-Try Our Services, Free Trial.

About the Author:

By: Naor

www.otlix.com www.mediafane.com

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